Create Your Advantage
Helping you to find clarity in your career goals so you can find the work you love and excel at it.
Expert coaching and tailored development that unlocks potential, accelerates careers and strengthens leadership capability.
Executive Coaching
One-to-one leadership coaching for senior professionals and leaders.
- Develop presence, influence and strategic impact
- Navigate complexity and organisational change
- Build confidence in decision-making and stakeholder relationships
Tailored to your goals and context, whether you’re emerging into senior leadership or facing new challenges.
Career
Coaching
Personalised support for job seekers and career changers.
- CV, LinkedIn and personal brand development
- Job search strategy and interview preparation
- Confidence building and clarity of direction
Practical, encouraging and results-focused support to help you stand out and succeed.
Outplacement Counselling
Support for individuals and organisations through redundancy and transition.
- Structured career planning and support
- Practical tools for job searching and interviewing
- Strategies to build resilience and forward momentum
Helps people feel supported and valued during change — and positions your organisation as an employer of choice.
Leadership Development & Training
Tailored sessions to strengthen teams, leaders and organisational culture.
- New manager programmes and senior leadership development
- HR policy support and inclusive leadership practices
- Team away-days and strategic planning facilitation
Each session is bespoke - designed with your organisation’s goals in mind.
I’m Susan Baird, founder of Advantage Coaching and Training Ltd. The company was created with a clear purpose: to help individuals and organisations lead with confidence, navigate change successfully, and achieve meaningful, sustainable growth.
I’ve worked across sectors including public sector, financial services and oil & gas, and with professionals throughout the UK, Europe, US and Asia. Our clients range from emerging leaders stepping into management for the first time, to executives seeking greater impact, teams navigating change, and individuals facing career transitions.
We support professionals at pivotal moments: stepping into leadership for the first time, preparing for senior roles, navigating career transition, strengthening team performance, or guiding organisations through change. Our approach combines strategic thinking with practical action to ensure development is not just insightful, but impactful.
Advantage Coaching delivers tailored programmes for individuals, teams and organisations of varying size and complexity with every engagement is grounded in measurable outcomes.
We are known for being approachable, supportive and results-focused. We create a space where honest conversations happen, clarity emerges, and confidence grows, while maintaining a clear focus on organisational priorities and commercial realities.
Whether you are an individual seeking direction or an organisation investing in your people, Advantage Coaching and Training Ltd provides thoughtful, tailored support designed to create your advantage.
Introduction to your Coach
Client Success Stories
Transformations Through Advantage Coaching & TRaining
“I cannot believe the change! I am re-engaged and well and truly out of the rut. I have renewed energy and a 12 month plan. More action and less procrastination. The coaching unlocked all the answers so I knew what I needed to do. I have received great feedback over the last few months in terms of the work I have been delivering and the step change in getting things over the edge again. So much positivity has come out of the sessions it is hard to put it into writing.”
Senior Manager, Law firm
“Over the past few months, I’ve had the privilege of working with Susan and I can whole heartedly recommend her as she is an outstanding career coach. She brings a rare blend of insight, empathy and practical guidance that genuinely helps you move forward with clarity and confidence. Her ability to challenge your thinking, unlock new perspectives, and support you through meaningful career decisions is second to none. I’m incredibly grateful for the progress I’ve made with her support and I would highly encourage anyone considering career coaching to connect with her.”
Project Manager, Technology sector
“The coaching sessions have helped me to identify how I can manifest my vision and my goal in a staggered approach. At the beginning of the coaching, I was unclear on how I could achieve my vision. The coaching sessions with Susan helped identify priorities from my list of streams. Susan has helped me identify realistic goals without which it would have been difficult to take the necessary steps I needed to undertake. She is empathetic, a great listener, calm, extremely approachable and a joy to work with.”
Financial Controller, Professional Services
“I would highly recommend Advantage Coaching and Training if you are looking for support in either your current role or a future role. Susan is very coachee focused, her questioning really helps to break down barriers, provide clarity on future goals which allows you to put achievable action to support your journey.”
Senior Manager, Financial Services
“A special thank you to Susan Baird for her help and support in bringing me out of my comfort zone over the last few months, whilst I was seeking a new role. I’d been unemployed following redundancy and was finding it hard to keep motivated and seek out new roles. Susan helped me shape my CV and the roles I should look for and increased my confidence. Particularly beneficial was a mock interview we had before the interview I was successful with, reassuring me that my knowledge was strong and helped me project more confidence. I wish I’d reached out sooner. I’d thoroughly recommend Susan if you’re looking for a career coach.”
Risk Professional, Financial Services
“Susan supported me in my role as a Director. She is a great coach – she is very calm and easy to talk to, and gently probed to start me thinking differently. She is very client led in her approach, but that doesn’t mean I got away with avoiding the difficult questions or confronting challenges I was having! Her warm and engaging approach gave me full confidence and trust in her from the start.”
Director, Charity
Unlock Your Potential with Advantage Coaching
Why Choose Advantage Coaching?
✔ Approachable yet expert support
✔ Practical, tailored frameworks you can act on
✔ Broad sector experience and global perspective
✔ Proven track record helping people succeed
Still Have Questions?
If you have more questions or need further information about our coaching services, feel free to contact us. We're here to help you take the next step in your journey.